The Opportunity
+10%
Increase in feed conversion efficiency in just one year worth $160/cow/year.
Based on the patent protected Keenan Mech-fiber™ mixing-processing design, Mech-fiber™ delivers improved digestibility in the rumen, allowing cattle to extract more nutrients from their feeds and produce more milk or beef from every pound or kilo of feed intake.
+30%
Higher feed conversion efficiency for top users worth $470/cow/year.
A recent field study of over 1100 farms in a housed environment, showed the approach to deliver a 10% feed efficiency improvement in just one year with herds increasing milk solids output by 40kg per cow per year– altogether worth over $160/cow/lactation.
The consistency of these gains across scientific research, field trials and on farms throughout the world is truly compelling, highlighting the very real opportunity for all dairy and beef farmers to significantly improve their efficiency and profits – rapidly.




